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A Guide to Using Social Media to Boost Your Inbound Marketing Strategy

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A Guide to Using Social Media to Boost Your Inbound Marketing Strategy


As a business owner, you should be aware of the help that a good inbound marketing strategy can have on your profits. Do it well, and you’ll have customers not only buying from you, but coming back time and again, and letting their friends and family know that you are a trustworthy business to buy from.

Using social media to boost your inbound marketing strategy is an excellent idea, and one that, when done right, should help to increase your sales and bring you new customers who otherwise wouldn’t have known about your product or service. Learning how to use social media for inbound marketing is crucial, and here are some tips on how to do it.

Content Is Key

If you want to be seen and trusted on social media, it is your content that is going to make the biggest difference. High-quality content is necessary; you can’t just throw out a few words here and there or share someone else’s image with a new caption, no matter how apt it might be. Although these strategies do have their place and are ideal for a quick extra dose of content, they should not form the entire basis of what you are doing. You need fresh, unique, informative content for that.

One of the best inbound marketing practices is to have a blog on your website. This is going to be ever-changing with regular new posts, and it will bring your customers plenty of information. You’ll be able to show that you are an expert in your field, and it’s a way to ensure that people will stay on your site for longer.

Once you add social media to this, more and more people will see it. By posting your blog content to social media as well as your website, you are giving many more people the chance to read it, and this will certainly boost your inbound marketing strategy. It saves you time and effort of working out what to say on your social media pages.

Targeted Ads

Social media can do so much for a business, especially in the attract phase of the inbound marketing methodology. In the past, it was purely for personal information, to stay in touch with family and friends and discover new contacts. Today it is entirely different, and not only can you create a specific account for your business, but you can also advertise to particular people too. This is never more apparent than on Facebook.

If you create a piece of content on Facebook specifically, you can boost that post and target it directly to the people who you know are going to be most interested in your product or service. In this way, you can choose:

  • Location
  • Age
  • Gender
  • Career
  • Hobbies

You can use all this information to create the ideal customer (and your market research should tell you who this is) and send your content in their direction. This is one of the best forms of inbound marketing since you will be providing information, they both want and need. Your marketing budget will cover so much more when you can target your audience in this direct way.

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